We helped take swiitchbeauty from a bedroom-born beauty brand to a nationally recognised cult favourite, building the creative world, digital presence and community that grew alongside it.

Across branding, packaging design, creative direction, photography, website design, social media, digital campaigns, UGC, launch collateral and in-person brand activations, we created a distinctive and instantly recognisable brand experience across every customer touchpoint.

What started as an independent beauty brand grew into a nationwide community with 146K+ social followers, a highly engaged customer base and a product universe spanning makeup and skincare. From scroll-stopping launches and creator-led content to packaging, e-commerce and physical experiences, we helped turn Swiitch into more than a product brand, building the visual language and cultural relevance behind its cult following.