We transformed an Amazon-native clean skincare brand into a retail-ready beauty business built to stand out on shelf, on screen and at scale. From brand strategy, identity and packaging design to Amazon creative, campaign collateral, product development and retail execution, QYRAI built a cohesive brand world designed for growth.

The result was a sharper, more ownable clean-beauty proposition that grew from 4 to 25 core products, expanded into 3,500+ retail doors, including 2,700+ CVS locations and 800+ Target stores, and achieved 80%+ customer-service sales conversion.

Along the way, we launched 12 natural retinol and Vitamin C products, an OTC natural sunscreen, 11 travel-size products, and 10 beauty sets and bundles, building the product architecture, packaging and creative ecosystem needed to take the brand from Amazon-native to national retail.