We repositioned Higher Education Skincare for a new generation, transforming the brand into a bold, community-led skincare proposition built to connect with Gen Z and compete across major retail.

From brand strategy and creative direction to packaging, digital design, social media, UGC and campaign creative, we built a cohesive brand ecosystem across every touchpoint. Educational content became culturally relevant and highly shareable, while a refreshed visual identity, packaging system and digital experience gave the brand the consistency and authority needed to scale.

The result was a distinctive, retail-ready brand with a highly engaged community, viral-ready content, strengthened positioning and successful expansion into major retailers including Boots and Ulta. The brand’s new positioning and growth also helped attract significant investment, creating the foundation for its next stage of expansion.