BECOME THE
chosen answer.
Good brands get passed over every day because AI can't find their proof. We build the brand, then make sure AI can.
She used to ask the counter. Now she asks AI. We've spent our careers getting brands onto shelves and recommended at counters, and AI is the newest gatekeeper.
About QYRAI™Brands we've built, on the shelves she trusts.
- Sephora
- Ulta Beauty
- Nordstrom
- Target
- CVS
- Harrods
From the formula to the final answer. Join at any stage, or hand us the whole brand.
AI visibility
See AI visibilityBrand strategy & identity
See brand strategyProduct development
See product developmentContent & social
See content & socialWebsites & e-commerce
See websitesPaid & retention
See paid & retention
Your customers ask AI who to trust. Is it you?
Before they ask a friend, they ask ChatGPT, Gemini or Perplexity, and they trust the answer. We measure how often, and how highly, AI recommends you, then fix the brand, content and proof behind it.
- 01 · She asks
“What actually works for adult acne?”
Your brand1stNamed first - 02 · She narrows
“Which of these is dermatologist backed?”
Your brand2ndSlipping - 03 · She decides
“Which one should I buy?”
Your brandNot namedA competitor gets the sale
0 to 100
25 buyer questions across ChatGPT, Gemini, Perplexity, Claude and Grok, scored on presence, accuracy, sentiment and evidence. One number that shows where you drop out of the answer, and why.
ONE TEAM,
formula to answer.
Most brands end up with a designer, a developer, an ads person and an SEO who never talk to each other. Here, the same three founders look after the whole picture, and bring in specialists we trust when a project needs them.
Small team. Senior all the way through.
- Shina SoobramoneyFounding PartnerChief Brand & Technology Officer
- Gail SagelFounding PartnerChief Executive Officer
- Inna TumarinFounding PartnerChief Innovation Officer
Three founders who've spent their careers inside beauty and wellness brands: building them, selling them into retail and running the numbers. The people on your first call are the people doing the work.
Meet the teamCLIENTS ON the founders' work.
“They understood how to turn product launches into cultural moments.”
“Shina played a pivotal role in shaping the creative identity that helped swiitchbeauty become a nationally recognised, widely shared brand. Their creative direction and design gave us a distinctive visual language that people recognised, connected with and wanted to share. They understood how to turn product launches into cultural moments, creating work that sparked conversation and built excitement around the brand. Their contribution was instrumental in growing our visibility and helping swiitchbeauty resonate with beauty lovers across the country.”
What does AI say about you?
Your customers ask ChatGPT, Gemini and Perplexity who to trust. See where you're recommended, where you drop out and who gets chosen instead.
Run my DiagnosticRather talk to a person? Book a call